The Facebook Marketing Update

“How to use The Open Graph to connect with your market”
With approximately 600 million users Facebook is the center of the social media universe. It’s also a treasure trove for marketers – provided you know how to make the most out of its plentiful opportunities.
It’s all happening fast.

• In October, a partnership with Bing gave the Open Graph greater influence on search results.
• In November, Facebook Deals became part of the social buying landscape.
• In March, the Like button gained added functionality and a commenting system was announced to provide social relevance to Web feedback.

And we aren’t even bringing up all of the ongoing enhancements.
In The Facebook Marketing Update – Spring 2011, “How to use The Open Graph to connect with your market” you will find out how to:

• Optimize the Like button and the Open Graph to improve engagement
• Use iFrames for custom Facebook page content
• Optimize the Facebook page for search
• Create a contest that will accomplish almost any conversion goal
• Use Facebook Connect for ecommerce
• Make the most out of Facebook Places and Deals
• Take advantage of the significant upgrade to Facebook Comments plug-in
• Apply best practices to advertising on Facebook

Prepared by Who’s Blogging What and written by marketing professionals who practice what they preach, each chapter provides you with insight and detailed practical information to help you succeed.